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St. Elizabeth TV & Appliance opened for business October 1955 by Victor A Wilde Sr. Located across from St. Lawrence church, business hours were 6pm to 9pm. Several small radios and three black & white Motorola televisions were the first items available for sale. The price of those televisions ranged $89 to $459. Victor Sr. increased their product line by adding appliances in the fall of 1956. In 1958 a salesman from Jefferson City approached him about buying and selling their furniture. After further research, Victor and wife La Verne purchased the furniture. Their first open house resulted in 5 sales of the same living room suite, identical in color and style as well. In 1959, they purchased the land that St. Elizabeth TV & Appliance currently resides on. At this point, the hours of operation changed store to 8:00am to 6:00pm daily and open late on Friday nights.
In April 1974 Victor Sr. became ill and passed away. He was and still is deeply missed by the family. At that time La Verne, still caring for her 9 children, managed to raise a family and run the business. Her sons Charlie & Victor Jr. took on their roles determined to succeed. Family members Michael Wilde and Janet Wilde Lueckenhoff also joined the business, opening another location in Freeburg.
Freeburg Home Center opened its doors in October, 1987. Freeburg started with 4000 square foot in a rental location. After outgrowing the 4000 square foot, Mike acquired some acreage in Freeburg in 1999, and built the new site of Freeburg Home Center. We are now located at 609 N Hwy 63, Freeburg, Mo. Freeburg Home Center’s new building consisted of 10,000 square foot. In 2004, we added an addition of 6400 square foot, now operating from 16,400 square foot.
Freeburg Home Center employs Mike Wilde, Becky Nelson, Felicia Wieberg, and Shelby Nelson. Becky Nelson joined Freeburg Home Center in 1994, as office manager and sales. Felicia Wieberg joined Freeburg Home Center’s sales force in 2007, and specializes in fresh/silk floral arrangements for weddings and other scheduled events. Shelby Nelson joined Freeburg Home Center in 2009 part time in sales and office assistant. Mike Wilde presides as owner and president of Freeburg Home Center. Currently, Freeburg Home Center offers a wide variety of furniture, flooring, appliances, mattress sets, oreck vacuums, Holland grills, and accessories. We also offer free delivery within a 40 mile radius.
Mike, Becky, Felicia, and Shelby would like to thank all of our customers for their business!
Please stop and see us! We are located 28 miles south of Jefferson City, Missouri, and 35 miles north of Rolla.
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